Lenovo makes its entry into the global consumer PC market with the launch of a new line of notebook and desktop PCs.
Lenovo’s new consumer-oriented IdeaPad notebooks and IdeaCentre desktops are said to complement its business-oriented ThinkPad notebooks and ThinkCentre desktops.
The new PCs will be initially offered in multiple countries including the U.S., France, Russia, South Africa, India, Australia, Hong Kong, Indonesia, Malaysia, Vietnam, Thailand, China, the Philippines and Singapore.
Two IdeaPad notebook PCs - the IdeaPad Y510 and IdeaPad U110 - will be sold in Singapore. The notebooks, powered by Intel® Centrino® processor technology, combine technologies such as facial recognition and Dolby® Home Theatre surround sound. They also make a bold design statement with frameless screens, touch-sensitive control surfaces and unique textures. The IdeaCentre desktops – the IdeaCentre K200 and Q200 - include consumer-friendly features such as data recovery with one key, facial recognition and antibacterial keyboards.
According to IDC, the worldwide consumer PC market is expected to grow by an average of nearly 10 percent annually through 2011 In 2007, Lenovo created a new consumer business unit to address the consumer market, which represents over 40 percent of all PCs sold.
“We’re now bringing Lenovo’s expertise in design and engineering to consumers with our Idea-branded PCs. We are confident we will grow our consumer business by blending innovative technologies like facial recognition with stylish designs to enhance the way people use technology in their personal lives,” said Agnes Sim, Country Manager, Transactional Business, Lenovo Singapore Pte Ltd.
Lenovo also announced its new “Ideas” marketing campaign to introduce consumers worldwide to the latest PCs and the company. Using the new campaign, Lenovo will illustrate the power of individual ideas and how the Idea brand of PCs helps people to capture and transform those ideas. The campaign will include web-based promotion, merchandising and point-of-sale, as well as traditional media advertising. |
