Responding to the increasing demand for richer business mashups, Serena Software has unveiled an enhanced version of its Mashup Composer which allows business workers to quickly build the mashups they need to do their jobs more effectively.
The latest iteration of Serena Mashup Composer lets users drag and drop widgets, RSS feeds, Flash components and more into their Business Mashup.
Mashups are an increasingly popular enterprise tool. Forrester projects that the enterprise mashup market will reach nearly 700 million dollars by 2013 in a May 2008 report called “The Mashup Opportunity.” To capitalize on this momentum, business users are now looking to blend more consumer information and easy-to-use widgets into their workplace mashups.
“Consumer data, widgets, social graphs and mashups have finally found a legitimate purpose in the enterprise,” said KC Yee, Vice President of Asia Pacific, Serena Software.
“With Serena Mashup Composer, any data from any source – whether it has SOA hooks or not – is now mashable. We’re entering a brave new work world where individuals are empowered to create new business applications that work for them and that make their lives easier.”
Serena Mashup Composer will consume and mix any kind of widget or Rich Internet Application (RIA), including: Adobe Flash, Amazon Search, Flickr, Microsoft Silverlight, RSS feeds, YouTube, any of the 30,000 Google Gadgets (such as calendars and maps), and more.
These can be mashed with business processes and data from internal applications (such as salesforce.com, Siebel, Oracle, and more) and any Web-based services to create Rich Interface Mashups that can be delivered on demand with a single click.
The latest version of Serena Mashup Composer, with services and support, will be available free of charge as part of Serena’s on-demand release in the third quarter of 2008 |
